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What to Do When Your Prospects Fish for Free Advice

It's easy to dismiss long-winded, unfocused conversations as a waste of time. "Professional prospects," those who go from provider to provider for free advice, have given such conversations a bad name. But you can't let that bad name stop you from having meandering conversations altogether. Many serious buyers want them too. The trick is to recognize which prospects are which. Read More


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Marketing Therapy Session: Overcoming Lead Generation Attention Deficit Disorder

Why do so many firms have attention deficit disorder when it comes to lead generation? They start aggressive lead generation campaigns, get distracted by just about anything, and then have their efforts vanish. Like any doctor who needs to treat an illness, we need to first understand from whence it comes, and fast, because firm's need new clients like never before. Read More

Keys to Connecting with Prospects in the Information Age

How many times today has someone already tried to sell you something? The ads come in by email, snail mail, fax, radio, magazines, newspapers, and via the web. They are everywhere. Are you even listening any more? Well, your clients are just like you. They are not only fed up with the messages, but they also don't even notice them most of the time, not even yours. Read More

3 Steps Business Developers Can Take When Prospects 'Need to Think' About Buying

On a list of the "Top 10 Things Business Developers Don't Want to Hear from Prospects," few rank as high as, "We'll need some time to think about it." For the business developer, this phrase signals a host of potential barriers to winning a deal. While prospects give a lot of reasons for delaying a decision or not buying, in reality, there are only two you must deal with. Read More

15 Tips for Being a Conference Commando (Part II)

Opportunities abound at professional conferences. Extraordinary people attend them and any person could have a significant impact on your professional and personal success. While you could go as a commoner, only focusing on presentations, you could instead go like a Conference Commando, hijacking a dinner and mastering the "deep bump." Here's how. Read More


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